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PROPERTY agency PropNex has unveiled a range of initiatives aimed at improving the quality of its agents.
The measures range from ensuring that agents are properly insured to proficiency tests covering subject like ethics and HDB regulations.
PropNex chief executive Mohamed Ismail said the new benchmark could result in 500 below-par agents being sacked by the end of the year.
This will be in addition to its drastic axing of 2,800 inactive agents last week. 'It's no longer a numbers game,' said Mr Ismail yesterday. 'We're focusing on quality rather than quantity. We want to help move the industry towards professionalism.'
PropNex's actions follow a spike in consumer complaints about estate agents which has resulted in the profession being labelled a 'cowboy industry'.
Consumers lodged 1,113 complaints about the property industry last year, up from 991 in 2006 and 672 the year before.
The PropNex measures include a new in-house practising certificate, compulsory for all agents operating under the firm's name.
Agents must also take out professional indemnity insurance that protects them against the cost of lawsuits and offers consumers compensation when agents mess up. New entrants and inactive agents must also pass a new proficiency test - in the form of a multiple-choice exam - that will cover subjects like code of conduct and ethics, the HDB and private property markets.
Among the initiatives unveiled yesterday by PropNex, which has the biggest pool of housing agents here, are: No bankrupts allowed to be agents, compulsory professional indemnity insurance for all its agents and a panel to discipline errant ones.
The measures came after the company cut ties with some 2,800 inactive or non-performing agents last week, "to ensure the professionalism and reliability of its associates".
By barring bankrupts from joining the firm, "consumers will be shielded from interaction with rogue agents riding on the brand to misappropriate funds due to cash flow problems," said PropNex chief executive Mohd Ismail.
"There is no regulation in any form stating that bankrupts cannot be housing agents. PropNex imposed this rule to safeguard consumers from fraudulent attempts," he said, warning that "customers cannot seek financial recovery from a bankrupt".
PropNex's move is the latest in a series of industry initiatives aimed at raising the bar for agents.
At PROPNEX, we are truly committed to our Quality Service. We are interested to have a Built-To-Last Business Relationship with our associates. Our mission is to enhance the quality of lives by providing value-added professional service. As one of the Top Sales Team in Singapore's Best Known Real Estate Agency, we are committed to helping our Associates to achieve success and offers the rewarding career path.
Our agency’s training system helps real estate professionals achieve lasting success by providing brand marketing and sales tools that are among the finest in the industry.
Professional Development and Training: - rigorous training programmes and workshops - motivational talks by well-known local and international speakers - Centralised In-house Agents Course - On-The-Job Training and Coaching - and many more...
Innovative Technology: - Comparative Market Analysis system - Financial Planning Software - Personal website for cost-effective online property marketing - Virtual Tours (VPM) property marketing offered by View2Offer.com Pte Ltd. - Island-wide Residential Database
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